Monday Column: Is Analogue Photographer not Hooked by Consumerism?

We all live in consumer capitalism, where big (and small) corporation by ads make our needs. As photographers we are targeted by the corporation which produces all sorts of photographic equipment. The pace of new products is higher and higher every year, but in the photographic markets with digitalisation is this trend even higher. Corporations make our needs of photographic equipment, by minor tweaks of existing stuff and advertising them as revolutionary change that you must have and that it would change our picture making from amateur to professional. When we fell for it (and we all in some sort of another do), then we are hooked by self propelling chain of consumer hell. Did your pictures, with your brand new revolutionary camera, look the same as they did with your old camera? Then you need the super new lens(es). Still not happy? Maybe you can improve them with new tripod, or some other accessory! Wait, your computer can not process the huge amount the new huge raw files of your brand new camera? Maybe is there an answer on the computer market for this (think fruit), you can get also a new version of your favorite software for editing your picture. And then you need the new printer to print bigger prints. Are still not happy with your pictures? Maybe the next year new revolutionary camera with missing features will improve your work! You get the point.

So, we get stockpiling “old” unused still capable equipment on our shelves, worthless for the used market in the case of the “old” used digital cameras. But what about analogue photographers? There are no new revolutionary products every year. The old cameras are those who are more interesting. We don’t leave them to collect dust; we repair them, lubricate and take them on photographic trips time to time. Just the right thing to get off the hook of modern consumer world... But if you need the new revolutionary scanner, you are on again!

Matjaž